Targus Slows Down Consumers’ Stopwatches With EcoSmart Cases
Posted on September 11th, 2007 by JohnRosen
As a marketing consultant, I applaud Targus’ effort on eco-friendly cases. I expect that most people buying laptop cases (as opposed to having them supplied by their employer) are impatient — they just want to get it over with, this bag is a means to an end: carrying the laptop that contains their entire life. The advent of the EcoSmart line should make a segment of laptop case shoppers slow down their internal shopping stopwatch and consider a reason why this category does NOT represent a commodity purchase behavior pattern. Here’s a link to a CNet post on Targus’ announcement:
http://news.com.com/8301-10784_3-9775701-7.html?tag=recentPosts
And to the official announcement on Targus’ site:
http://www.targus.com/us/about_pr_20070911.asp
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