Things To Read On The Road
Reg Nordman, in his “Knights on the Road” blog, recently gave Stopwatch Marketing a great review. Reg has come up with a really interesting way to stimulate interest in his blog: Instead of bombarding the blog reader with either sales pitches (”Lucky for you, dear reader, you happened onto my blog. Now let me tell how great a consultant I am”) or tons of rather spurious content (”While I was walking my dog last night, I had a thought about how you, too, can build a multi-billion dollar organization, just like Bill Gates and Steve Jobs”), Reg’s site recognizes that his target market (Sales Executives) spend a lot of time on airplanes and in hotel rooms. They read a lot on those planes and in those rooms. And – here’s the key point – that might like to know, from another “Knight of the Road” what books would be good to read!
So, Reg’s blog, subtitled, “Noble Seekers in the New World of Sales,” is chock-full of quick and useful…book reviews! Even better, the site is organized in subject areas, both for business (e. g., Branding, Finance, Marketing, etc.) and leisure (Fiction, Travel, Writing, etc.).
We have struggled with this issue – how to make the blog truly useful and interesting, not just an extended billboard or sales pitch for our firm. (Although, if you need a marketing consultant, feel free to call +1 203.349.8285!) Reg Nordman, I think, has hit on something: If you’re planning your next trip and looking around for something productive or fun to read, I encourage you to check out his blog.
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