Stopwatch Marketing is a Bestseller in India!
That’s right! The photo above is from the airport Duty Free Shop in Trivandrum International Airport in Kerala, India on 28 June 2008. Kerala, India – a location that clearly values the importance, indeed the criticality, of TIME in the customer’s buying process!
The photo is courtesy of Arun Rajagopal, marketing guru, copywriter, and multi-national social blogger. (He traveled halfway around the world in order to attend the big event in New York in April). Arun’s blog is, among other things, extremely well written. I suppose that is to be expected since he is a copywriter for Wunderman in Muscat, Sultanate of Oman. I am certain, in fact, that his is the best written site coming out of Muscat.
Arun was recently transiting through New York, where CK Kerley organized a big night out for him and some of us NY-area marketing bloggers. Much alcohol and debate about the election flowed. At the get-together were Chris Kieff, C.B. Whittemore, Kristen Gorski, CK and David Reich, whose post on the evening includes a surprisingly good photo of us all.
Blogging, it seems, does indeed lead to face-to-face socializing.
And to bestsellers in Kerala, India.
Our quiz: which one is AnnaMaria and which one is Arun?
