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Bailouts: Unfortunately, a Federal Government Tradition

I don’t usually use this forum to rant, but the auto bailout got me to thinking about past bailouts (I’m old enough to remember the absurd creation of Amtrak and the scandal-plagued bailout of Lockheed.)

EVERY time a huge American industry starts to go down, there are calls – often successful – for the government to step in and save the strategic, historic, imperative, too-big-to-fail, etc., industry. For the record, that is why the Department of Agriculture exists at all.  It was not considered necessary until the 1880’s when industrialization and urbanization started the (still continuing) migration of people and jobs from farm to city.  Two useful facts:  1) U. S. agriculture is still an incredible food-producing machine accounting for billions in exports…we just do it with 2-3% of the population instead of 50-60% of the population as in the 19th century.  2) In fact, the U. S. Department of Agriculture now employs roughly one person for every 9-10 farmers in America!  George Will once pointed out that we are approaching perfection:  every farmer will soon have his/her own personal representative at the Department of Agriculture.

Fast forward to the 1960’s and ’70’s and you see the same thing:  Railroads were rapidly going under and this industry was considered not only strategic but a critical part of our history and way of life.  Voila! We got Amtrak and Conrail.

Past Bailouts:


Why, by the way, are all the former bailout companies’ logos in baby blue? Is that some secret codicil of bailout agreements with the U. S. government? Our does it simply reflect the emotional state of the talented graphic designers left behind at these formerly bankrupt companies?  GM, obviously, was quite prepared in advance, yet another demonstration of their incredibly perspicacious management and long-term outlook:

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If I ever return to the dictionary business, I will make certain that the entry for “sinkhole” includes “Amtrak” as the primary definition.  I have good friends in Southern California and I know some people there do, indeed, commute by Amtrak up and down the California Coast.  My San Diego friends: Don’t let the voters of Michigan learn this – they will use it as an example of how their tax dollars are being used to subsidize YOUR lifestyle, so, in fairness, why shouldn’t YOU be taxed to subsidize THEIRS??? Perhaps by bailing out GM and Chrysler.

NOW…let’s fast forward to 2058. I really do expect the following news report fifty years from now:

“Malia Obama, daughter of the late President and long-time Senator from the State of Illinois, rose in the Senate today to defend the planned bailout of Google and Microsoft. ‘Software and Search are the very foundations of the great American economy. In fact, it is not too much to say that this country was built on the backs of the very hardworking people over the decades who did so much to build our Software and Search industries. At this critical time in our nation’s history, we simply cannot afford the layoffs – and emotional pain – that would occur if we let these two great, historic companies enter bankruptcy proceedings. Moreover, I firmly believe that, given time to adjust and reorganize, Google and Microsoft will make the hard choices and strategic moves necessary to compete in the new world of nano-sized PC implants in the ear and move away from their long-term reliance on old technologies such as the internet and voice recognition. While I would, in normal situations, oppose bailouts of greedy corporations and their overpaid management, at this very important time, I must encourage all my respected colleagues to vote in favor of the $45 trillion appropriation as a bridge loan to Google and Microsoft.’”

Stopwatch Marketing is one of the Year’s Top Ten!!!

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Some very good news, at least for AnnaMaria and me as we head into the holidays: Stopwatch Marketing has been selected by Harvey Schachter at the Toronto Globe and Mail as one of the Top Ten Business Books of 2008!

What an honor and a pleasure to be recognized as one of the “Best of the best: intelligent, clear, filled with advice

Here’s the link, just in case you’re interested in the other nine books:

http://www.theglobeandmail.com/servlet/story/LAC.20081217.CABOOKS17/TPStory/Business

Harvey Schachter, by the way, is an accomplished business author in his own right. He has written or edited several books and articles. These include:

Memos to the Prime Minister: What Canada Could Be in the 21st Century

 

 

And

Employee Ownership: The New Source of Competitive Advantage


 

I remember looking over “Employee Ownership” when it came out a few years ago and being compelled by some of its very good arguments.

More importantly, he writes a column for the Globe and Mail called “Monday Morning Manager Harvey Schachter’s guide on how to handle everything from overflowing e-mail to meeting overload.” It’s chock full of useful advice and help for harried (or talented) managers. One of my favorites was a review of Bo Schembechler’s management secrets (he, too, did a book…shortly before passing away).

Finally, Harvey does a blog through the Globe and Mail. I’ve added it to my list of frequently-viewed-and-commented-on blogs. So, I’m hoping some of you already on that list of mine will find it useful. Drew and Gavin – perhaps we can get him to contribute to AOC next year.

 Oh, and don’t forget our frequent quiz:  Which one is Harvey, which is AnnaMaria, and which is me?

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Technology Marches On!

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Last week, while returning from LAX to JFK on American, I tried out a new service that, depending on your point-of-view, either A) promises to turn “downtime” into productive time or B) threatens to eliminate one of the last refuges of private time in our harried lives.

The service is called “gogo.” It offers real-time Wi-Fi internet connections while in flight.

I signed up and was up and running in no time – the sign up for an account and logon procedures were essentially the same as one would find on T-Mobile or AT & T at locations like Starbucks or Borders or the flight lounges of various airlines. Once online, the system seemed to work as quickly and efficiently as Wi-Fi in my home and office, both of which are connected to cable modems. I was able to surf the net, pick up some stock quotes (sigh) and sports scores, send and receive a bunch of emails, and generally do everything online I would be doing here at the office instead of actually working, or reading.

Quoting from their website:

“…Gogo is the first wireless broadband network with wings, providing coverage on select partnering airlines across the continental United States* at speeds similar to wireless mobile broadband services on the ground. The Aircell Network provides border-to-border, coast-to-coast wireless frequency coverage for in-flight broadband utilizing Aircell’s patented technology and national, wholly-owned cellular network…”

They even provide route maps of their current airline services:

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Gogo is a service provided by its parent company, Aircell. Aircell has been providing communications services like this on fancy Gulfstreams and Learjets for investment bankers and oil sheiks for a while. Gee…I guess they (Aircell) are looking for increased revenue! Full disclosure: One of the mad geniuses behind this service – the Senior Vice President, Passenger Services – is a former partner of ours here at MCAworks. Aircell was a client of Tom’s here for a while and he decided to join the company in view of the huge upside opportunity. If you try out the service and have any comments, I’m sure Tom would like to review them. You can reach him at tweigman@aircell.com.

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For you marketing geeks viewing this blog, (that would be you, Drew McLellan, Gavin Heaton, (how will your down under Big Brother Senators react to the subversiveness of internet surfing IN THE AIR?!) Jay Ehret, Kaitlyn Wilkins, C. B. Whittemore, Toby, Phil Gerbyshak, Scott Gillum, Christina Kerley, and, especially Arun Rajagopal, who flies back and forth from Dubai!), there are an array of interesting marketing and business model issues on which Aircell is working. Pricing, of course, is important: I was willing to pay the $12.95 for a five-hour coast-to-coast flight, but will I pay that much on a one-hour shuttle from LaGuardia to Detroit? If the price is lowered, however, will there be enough to profitably split between Aircell, the airline, the carriers on the ground, reciprocal wireless providers, etc.? Advertising, promotion, and publicity are, as usual, also critical: right now, the service is limited to a few long-distance routes like the LAX – JFK leg I traveled. So, the marketing is mostly done on-site at airports…flyers & signage in the Admirals Club, handouts of luggage tags and coupons at the gate, etc. As the build out proceeds, when should the company move to more broad-based, if not mass, communications? When they do so, should it be done largely via direct-to-consumer (statement stuffers in my AAdvantage statement) or mass advertising?

In any event, it is, of course, a step forward for productivity – and entertainment – to be able to access the net in flight. I expect my children will want me to sign them on when we take a vacation so they can play games, or head to Facebook, or whatever it is they do. From a personal convenience standpoint, I find surfing the net in flight far more acceptable than making cell phone calls: Surfing the net is private and silent, failing, thereby, to intrude on the peace and quiet of fellow passengers. It is, essentially, READING, long the accepted form of personal diversion in flight. Phone calls in the narrow confines of an airplane or train, however, are intolerably intrusive. Emily Post agrees with me.