Stopwatch Marketing is all the rage in Japan!
Yes, it’s true! Stopwatch Marketing is now available in Japan. A great client, and friend, currently based in Tokyo alerted us a month or so ago that he had seen the book positively reviewed in the Nikkei, Japan’s most respected business newspaper. More recently, we received copies of the Japanese edition, pictured above.
For those of you so inclined, below is the link to the Amazon.co.jp page:
What an exciting moment – especially since AnnaMaria is, as I write this, off to a meeting with yet another of our Japanese clients, Takeda, the huge pharmaceutical company.
Note to Gavin Heaton and Drew McLellan: Do we have foreign language deals on Age of Conversation?
Japan is, of course, my favorite foreign country (not only because of our great clients there). A few years ago, I promised my sons that if they got straight A’s, I’d take them with me to Japan. One of them made the grade and, in a burst of surprising integrity, I delivered on my promise. Here’s a picture of me explaining some arcane, esoteric, and generally useless fact about the palace in Kyoto to my son. He looks so proud to have me for a father, doesn’t he?
And here we are at the summit, having climbed Mt Fuji. Pretty cool, huh?
By the way, that Japanese client who alerted us to the book review in Nikkei is none other than Hidenori Nishi, recently named COO of Kagome CO, Ltd. It’s a truly great company – the next time you are in Japan, try some of their fruit & vegetable juices. Below is their corporate credo:
I’m currently trying to figure out how to take credit for Stopwatch Marketing principles in launching and driving Nishi-san’s stellar career at Kagome. And, be sure to pick up a copy of Stopwatch Marketing in Japanese and be visible reading it on the subway!
Finally, our weekly quiz: Which of the following is AnnaMaria, which is my favorite Buddha, which is Nishi-san of Kagome, and which is me?
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