http://www.stopwatchmarketing.com/blog Take Charge of the Time When Your Customer Decides to Buy Wed, 27 Jan 2010 21:29:18 +0000 http://backend.userland.com/rss092 en It's true! For all you 21st century globetrotters, Stopwatch Marketing is now available in Korea. Actually, the English version has been available there for some time, but now, the locals can get it in their own language. For this week's pop quiz, can you tell which of the ... http://www.stopwatchmarketing.com/blog/2010/01/27/stopwatch-marketing-is-all-the-rage-in-korea/ In the spirit of the new year, I offered up some resolutions for marketers to consider in 2010 at: http://phenomenagroup.wordpress.com/ and re-posted them below:   Invest in today and tomorrow will take care of itself.  Now is not the time to extinguish your advertising, promotion, research, and innovation budgets; now is the time ... http://www.stopwatchmarketing.com/blog/2010/01/19/resolutions-for-the-new-year/ The Four Pillars of Profit-Driven Marketing is, indeed, another book just as good as Stopwatch Marketing. In fact, it's an outstanding book that deals with the most important issue in marketing today. I meant that last comment: I do believe that developing some discipline around the measurement ... http://www.stopwatchmarketing.com/blog/2009/06/07/a-very-good-marketing-book-besides-ours/ Yes, it's true! Stopwatch Marketing is now available in Japan. A great client, and friend, currently based in Tokyo alerted us a month or so ago that he had seen the book positively reviewed in the Nikkei, Japan's most respected business newspaper. More recently, we received copies ... http://www.stopwatchmarketing.com/blog/2009/04/28/stopwatch-marketing-is-all-the-rage-in-japan/ Don't kill the baby ideas! That's one of the mantras our firm uses when we are facilitating brainstorming sessions with our clients. Normally, this is part of a larger project aimed at developing new products or marketing approaches. The rest of the speech goes something like this: All ... http://www.stopwatchmarketing.com/blog/2009/02/03/don%e2%80%99t-kill-the-baby-ideas/     "We will not participate in the recession!" Those words were spoken by Tom Edwards, the president of Ruskin Air and Sound Control, a fifty year-old, Kansas City-based company at whose annual sales meeting I was recently asked to speak. While my topic was, of course, Stopwatch Marketing, I couldn't help ... http://www.stopwatchmarketing.com/blog/2009/01/27/we-will-not-participate-in-the-recession/ I don't usually use this forum to rant, but the auto bailout got me to thinking about past bailouts (I'm old enough to remember the absurd creation of Amtrak and the scandal-plagued bailout of Lockheed.) EVERY time a huge American industry starts to go down, there are calls – often successful ... http://www.stopwatchmarketing.com/blog/2008/12/19/bailouts-unfortunately-a-federal-government-tradition/   Some very good news, at least for AnnaMaria and me as we head into the holidays: Stopwatch Marketing has been selected by Harvey Schachter at the Toronto Globe and Mail as one of the Top Ten Business Books of 2008! What an honor and a pleasure to be recognized as one ... http://www.stopwatchmarketing.com/blog/2008/12/17/stopwatch-marketing-is-one-of-the-year%e2%80%99s-top-ten/ Last week, while returning from LAX to JFK on American, I tried out a new service that, depending on your point-of-view, either A) promises to turn "downtime" into productive time or B) threatens to eliminate one of the last refuges of private time in our harried lives. The service is called ... http://www.stopwatchmarketing.com/blog/2008/12/09/technology-marches-on/    Another very good book about marketing strategy – and, more important, growth strategy: The Inside Advantage The Strategy That Unlocks the Hidden Growth in Your Business, by Robert Bloom.   Bob Bloom is the (now semi-retired) U. S. CEO of Publicis Worldwide. He got there by starting from a small base working ... http://www.stopwatchmarketing.com/blog/2008/11/04/a-very-good-marketing-strategy-book/