http://www.stopwatchmarketing.com/blog Take Charge of the Time When Your Customer Decides to Buy Wed, 02 Jun 2010 16:46:11 +0000 http://backend.userland.com/rss092 en P&G’s eStore should be re-branded as the “meStore” as the ecommerce site/ experience seems to be all-about-P&G and nothing about the marketplace.  For a company so grounded in both understanding the met and unmet need-states and developing/leveraging technologies across the organization, it is surprising that P&G launched an ecommerce site ... http://www.stopwatchmarketing.com/blog/2010/06/02/pgs-estore-wheres-the-consumer-centricity/ The Age of Conversation 3 is now published, available, and earning money for children's charities. It is also a very good read and full of ideas and "war stories" that should help marketers challenge their own predispositions and win in the world of Social Media. Yes, I am contributor, but ... http://www.stopwatchmarketing.com/blog/2010/05/10/it%e2%80%99s-time-to-get-busy/ Check out a refresher on success in understanding and reaching Reluctant Shoppers at  http://www.retailcustomerexperience.com/blog/4725/Building-a-Better-Bank http://www.stopwatchmarketing.com/blog/2010/04/17/building-a-better-bank-td-bank/ Read my thoughts on how HomeGoods delivers an above-the-norm consumer experience in-store and online at:  http://www.retailcustomerexperience.com/blog_archive.php http://www.stopwatchmarketing.com/blog/2010/04/12/whats-really-good-about-homegoods/ It's true! For all you 21st century globetrotters, Stopwatch Marketing is now available in Korea. Actually, the English version has been available there for some time, but now, the locals can get it in their own language. For this week's pop quiz, can you tell which of the ... http://www.stopwatchmarketing.com/blog/2010/01/27/stopwatch-marketing-is-all-the-rage-in-korea/ In the spirit of the new year, I offered up some resolutions for marketers to consider in 2010 at: http://phenomenagroup.wordpress.com/ and re-posted them below:   Invest in today and tomorrow will take care of itself.  Now is not the time to extinguish your advertising, promotion, research, and innovation budgets; now is the time ... http://www.stopwatchmarketing.com/blog/2010/01/19/resolutions-for-the-new-year/ The Four Pillars of Profit-Driven Marketing is, indeed, another book just as good as Stopwatch Marketing. In fact, it's an outstanding book that deals with the most important issue in marketing today. I meant that last comment: I do believe that developing some discipline around the measurement ... http://www.stopwatchmarketing.com/blog/2009/06/07/a-very-good-marketing-book-besides-ours/ Yes, it's true! Stopwatch Marketing is now available in Japan. A great client, and friend, currently based in Tokyo alerted us a month or so ago that he had seen the book positively reviewed in the Nikkei, Japan's most respected business newspaper. More recently, we received copies ... http://www.stopwatchmarketing.com/blog/2009/04/28/stopwatch-marketing-is-all-the-rage-in-japan/ Don't kill the baby ideas! That's one of the mantras our firm uses when we are facilitating brainstorming sessions with our clients. Normally, this is part of a larger project aimed at developing new products or marketing approaches. The rest of the speech goes something like this: All ... http://www.stopwatchmarketing.com/blog/2009/02/03/don%e2%80%99t-kill-the-baby-ideas/     "We will not participate in the recession!" Those words were spoken by Tom Edwards, the president of Ruskin Air and Sound Control, a fifty year-old, Kansas City-based company at whose annual sales meeting I was recently asked to speak. While my topic was, of course, Stopwatch Marketing, I couldn't help ... http://www.stopwatchmarketing.com/blog/2009/01/27/we-will-not-participate-in-the-recession/