"Time is not money in today’s marketplace. It’s much more important than that. So say Rosen and Turano in this highly relevant book that I recommend to anyone looking for a better way to locate customers at the precise moment they’re looking for you."
—Lawrence Flanagan, CMO, MasterCard Worldwide
"Stopwatch Marketing takes a fresh look at how to keep the customer at the center of your marketing strategy. And the book is a wonderful read—filled with engaging stories and case studies that bring their concepts to life."
—Laura Lang, CEO, DIGITAS USA
"Rosen and Turano have proposed an important new strategy in Stopwatch Marketing. Their insights are compelling and make this a very worthwhile read."
—Charles Strauss, former CEO, Unilever U.S.
"Consumers today are overwhelmed by the proliferation of brand choices and media messages, squeezing their most precious commodity, time. Stopwatch Marketing is a great practical guide to navigating the challenges of motivating buyers pre-purchase and at the moment of decision."
—M. Carl Johnson, III, SVP and Chief Strategy Officer, Campbell Soup Company
"Filled with insightful down-to-earth examples of the critical value of strategizing, measuring, and managing time, Stopwatch Marketing is more valuable than ever in a time-stressed world. Up until now the concept and measure of time has not been available to the creators of brand demand. [Rosen and Turano's] model will become as valuable to marketers as the notion of Life Style segmentation."
—Dr. Joseph Plummer, Vice President, Director of Research, The Advertising Research Foundation
"I found Stopwatch Marketing brilliantly practical. AnnaMaria and John show us how to find and understand that elusive consumer and how to create a marketplace-winning customer proposition. All marketers and business execs looking for an insightful, straight-forward approach to driving their businesses need to read this book."
—John Haugh, President, Mars Retail Group
"Time is the new marketing element to watch in today's world of sms, rss,blogs and vlogs. The four P's have a new friend. Stopwatch Marketing fuses the reality of time into the marketing mix."
—Al Giazzon, VP of Marketing and Communications, Targus, Inc.
"Rosen and Turano provide some powerful marketing insights into how consumers make shopping - and buying - decisions in Stopwatch Marketing. Their insights on the customer's short attention span is a breakthrough in thinking and anyone charged with building demand for products and services would do well to pay attention to this important book."
—John Schwab, Senior Vice President and General Manager, Hefty Consumer Products, Pactiv Corporation
"If the definition of insanity is ‘doing the same thing over again and expecting different results,’ then Stopwatch Marketing provides a powerful anecdote to sluggish sales and declining market shares by supplying a fresh new lens through which to assess go-to-market strategies.
Stopwatch Marketing provides a fresh way to dissect the complexities of any category and assemble productive new go-to-market approaches.
The Stopwatch marketing approach offers a fresh new way to think about consumer behavior and practical how-to advice on how to assemble truly consumer-centric solutions."
—Dorothy Wetzel, EVP, Managing Director Glow Worm, A Publicis Healthcare Agency
